Don’t picture it in your mind as something similar to a cook, in his kitchen, trying to perfect a recipe. Think of it, instead, as more of a chemist in a laboratory performing experiments and meticulously mixing flavors in an attempt to reach that perfect balance, the “bliss point”. That perfect combination of ingredients that will send taste buds buzzing and that eventually will makes us come back for more.
As you flip through the pages of “Salt Sugar Fat” you’ll learn about how Food Giants maneuver around the boons and drawbacks of sugar, salt, and fat in order to make us consume their products, and consume them a lot. The competition for our grocery dollars affects what's in the food we eat and, as a consequence, affect our waist size and health.
Food industry’s approach is so meticulous and scientific that it has been capable of substantially altering the our desires, perceptions and expectation towards food. Without even noticing it, our taste buds have been reprogrammed to make us crave for more sugar, fat and salt.